Yesterday, someone at the Online Think Tank had asked me why I’m through to all the newest news – he asked; “where do you receive your news anyway?” What he was really asking is if I obtained most of my news online, from the newspaper, radio or TV? Interestingly enough, I get my news from dozens of sources. Online, I take several RSS feeds, ezines and surf the internet news. You see, as a massive “news intake junky” myself, I can claim that both online and offline news are important.

Where do you receive your news? Where do we tend to obtain most of our news? Yes, this is a very good question, and some say news is similar to politics and all news is local, meaning that you’ll require to read the local newspaper, watch the local TV, pay attention to the local radio and visit localized online portal venues. Great news for local media at any given time when a lot of the advertising dollar is moving towards online venues.

But how people get their news is actually hard to say. For several like me it’s a variety of sources. Maybe, but without proper research, it is merely all talk. In reality, I read an interesting blog last week that addressed this issue and cited a couple of surveys that contradicted each other, done of course by the media of every different venue, convenient indeed. This indicates to me this gentleman’s blog makes a great point in that he shows these “news polls” for what they are. What’s that famous saying; liars figure and figures lie, often enough is the real truth.

In B2B Magazine which is a print magazine touting the greatness of Online Marketing, which can be funny in itself, it showed a study that radio, TV and newspapers were making a slight come back in advertising, of course that is only because those media outlets work best for elections and you can find big bucks being spent. Thus, they have to continue the image that individuals are viewing, thus more studies, “done by them” to promote themselves. Still, I came across it ironic that B2B Magazine agreed with the stats.

Needless to say, as it pertains right down to it, most politicians are receiving a larger percentage of their contributions online so there’s plenty of push for valuable content, locally, regionally and even nationally and global. I came across your comments spot on, and this can be a deep question, that I too would really like answered with empirical data, real research, unbiased. Indeed, I enjoyed this gentleman’s blog about the media and how people get their news, it certainly got me thinking, and I am hoping I passed this onto you.

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