When you have started recording your podcasts and learned just how to edit and publish them, you then need to market them. You might have a small subscriber list or a small grouping of friends that may tune in to your episodes, and that’s good. But in order to grow your audience and actually allow it to be worthwhile, it requires some promoting. Here are some various ways to market your podcast.

Publish it on iTunes (Apple Podcasts)

There are always a lot of people who tune in to Apple Podcasts (formerly iTunes), including other podcasters, so this should really be one of the first things you do Listnr review. Even though you aren’t an iPhone user, thousands of people are. Just having your podcast Apple Podcasts in the marketplace might help allow you to get noticed.

Lots of people don’t know very well what podcast they are seeking and will just search for a topic or browse the absolute most recently published episodes on the topic of choice. Should they find yours podcast, they may tune in to it and then contribute to through Apple Podcasts to allow them to send your brand-new episodes for them automatically. If people see it in this way, they may also let others know about it. For this reason it is essential to have it in multiple marketplaces.

Using Social Media

It goes without saying that nearly all those who tune in to podcasts will also be using social media. If you discover ways to share your episodes on social media marketing, this will help you to cultivate your listener base as well.

Start speaing frankly about your podcast on different social media marketing sites, such as Twitter, Facebook, Instagram, even YouTube. Share the link on Reddit and use your Snapchat account to talk about what your latest episode is talking about. When promoting it on social media marketing, use tags related to the theme of the podcast, your name, title of the podcast, and the various topics you’re covering. This can help more people to find you and your podcast!

Have Your Own Website and Blog

You need to have a place where you are able to upload the podcast immediately and have others tune in to it right away. When you yourself have a time-sensitive topic you wish to cover, it will not get all the interest you want on Apple Podcasts.

When you initially start out on Apple Podcasts, normally it takes around 2 weeks for the podcast to be approved. They usually have about a 7 day turn around, but it could take longer.

For time-sensitive topics, have a website where you are able to upload it, then share the links on social media. This is also a good place to really have a blog where you add text in for your podcast topics, which can then get targeted and allow you to get some more listeners through social media marketing searches.

I also use links that take visitors to my website from my podcast. And links that take people from my podcast to my website. In SEO circles, that is called a back-link and it will help the search engines to find you better.

Include a Link in Your Google Profile

All Google’s different social media marketing areas, formats, and properties are linked together and the seek out those back-links throughout the Internet. So you need to link your entire profiles to each other. This will allow you be viewed each time someone looks you up using any kind of Google methods, whether they are on YouTube or Google. You want to have that link in as many places as online as you will get it in order to start branding yourself and get the interest of more listeners.

As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This enables more people to find you and as they do, it moves you even farther up the in the search results. It is one of the best and fastest approaches to grow you listenership!

Post it to Pinterest

Among the more surprising approaches to promote a podcast is by utilizing Pinterest. This is primarily useful for images, though they are able to link directly to the web site the images came from. Use this to your advantage by posting a straightforward image, with the title of the podcast or topic, and some brief show notes. If someone is browsing Pinterest, they may encounter your image, and then visit the link to listen to the podcast.

Include information on your Amazon Author Account

For those of you that are authors and selling your book(s) on Amazon, you can produce an author profile. Within that profile, mention your podcast and then include a link on your profile that directs people directly to your podcast! I know many individuals I have interviewed over the years that fail to complete this. When I explain how simple it’s, they are amazed!

You will undoubtedly be surprised how well this works. For additional exposure for the book(s), don’t forget to speak about them on your podcast! That helps to create those back-links again!

These are just a couple of simple tips to boost your listeners by promoting your podcast using resources a lot of people happen to be familiar with. You don’t need to buy heavy, expensive advertising. In actuality, most of the advertising does is sending anyone to your website or podcast site to “check you out.”

Do a similar thing on platforms you’re already using. Rather than “cat pictures” or funny memes, use these platforms to market your podcast! Drive some traffic from those who follow you already. Along the way, you will generate additional listeners, subscribers and, perhaps, some additional revenue (which we will discuss in the next article).

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